If you want to understand the modern world, don’t follow the money.Follow the attention. Money still matters, of course. Time still matters. But attention now sits above both—quietly deciding where money flows, how time is spent, and what ideas rise or disappear. In many ways, attention has become the operating system of modern life. We live in a world where almost everything is abundant: content, opinions, entertainment, products, platforms, voices. What’s scarce is not information—it’s focus. And whenever something is …