What Happened to NFTs? Why Nobody Seems to Talk About Them Anymore A few years ago, NFTs were everywhere. Digital artwork sold for millions. Celebrities launched collections. Major brands entered the space. Profile pictures became status symbols. Every week seemed to bring another headline about Bored Apes, CryptoPunks, the metaverse, or someone making a fortune selling a JPEG. Today? You can go weeks without hearing the term NFT in mainstream news. So what happened? The interesting answer is that NFTs …

If you want to understand the modern world, don’t follow the money.Follow the attention. Money still matters, of course. Time still matters. But attention now sits above both—quietly deciding where money flows, how time is spent, and what ideas rise or disappear. In many ways, attention has become the operating system of modern life. We live in a world where almost everything is abundant: content, opinions, entertainment, products, platforms, voices. What’s scarce is not information—it’s focus. And whenever something is …